Facebook LIVE is a great tool to reach your target audience, share information and build a brand. Below are some general best practices to keep in mind for a successful FB Live Broadcast.
Before you go LIVE
Ensure you have a hashtag for your FB LIVE - use it on all posts related to the broadcast
Create a promo images with photo, topic, hashtag, date & time (you must note Timezone)
If this will be a repeating event, ensure the images say “Every Mon at 10pm ET”
Share across social media platforms
include your facebook.com/URL
the hashtag for the event/broadcast
Create an event page where you can post relevant links, reminders etc
invite your followers and friends to RSVP for the event
Record a short “promo” video (using FB Live) that you can use to promote the next weeks show
no longer than 1 min 30 sec
tell viewers to opt-in for “Live Notifications” so they will be notified when you go live
Direct them to the FB Event Page to RSVP
Plan your broadcast in segments
Map out the time you want to spend on air & assign timing goals for each topic
Viewer engagement data suggests a 20 min FB Live is the ideal length.
During the Broadcast
In the FB Live description - include
links to anything you plan on sharing during the live
details on how to ask questions during the broadcast
your Hashtag & the specific topic of the broadcast
Once you go live - share the feed as people are starting to join
on the event page (if applicable)
in any groups you think would be interested
on any pages you manage.
Welcome everyone & start with some basic housekeeping announcement
Write these out so you can get through them quickly
Rules for the space - what is allowed & what isn’t
Give a brief outline of topics you plan on covering
Remind them how they can ask questions (if applicable)
Remind them to use the HT and to share on their pages right now!
Let them know how long you expect the broadcast to be
Open by answering any questions/feedback remaining from the previous broadcast.
Before you close - let people know how they can provide feedback & ask questions after the live broadcast is over.
Announce the next date & topic before you sign off
Respond to comments in natural flow
you don’t need to repeat their exact comment, folks watching can see it, keep it conversational - “Oh Jessie, I had that some issue when Lisa was doing XYZ” vs “Jessie is saying….”
After the Broadcast
Download the recording & upload to your YouTube channel - this will make it easier to share the content on Twitter, IG etc.
If you have a way for people to ask questions post broadcast - include that in the video description on both FB & YT.
Rewatch your live to see if any portions could be pulled out to create a short “recap” type video to post on social media before your next broadcast.
For more direct assistance with Facebook Live - Hire Leslie Mac to plan and manage your broadcasts for you: